ABOUT

THE STORY
Uber is a transportation network company (TNC) headquartered in San Francisco, California. Uber offers services that include peer-to-peer ride-sharing, ride-service hailing, food delivery, and a bicycle-sharing system.

CHALLENGES
When the ride-hailing giant entered the Chinese market in mid-2013, Shanghai was the first city they launched in. MDS was one of the first agencies hired by Uber to assist with the launch efforts.
Because Uber was the first company to introduce ride-hailing services to the Chinese market, it was crucial to localize their marketing material with regard to the cultural context of China and of Shanghai.

OUR SOLUTION
DESIGN
We designed and created the graphics for Uber’s marketing materials in accordance with its brand guidelines.
When designing Uber’s various marketing materials such as their catalogs and brochures, MDS emphasized the differences between Uber’s services and the traditional taxi services in China so that people could easily recognize the benefit of using their app to get around.

RESULTS
Uber used our designs as their internal marketing material for over 10,000 partners.