ABOUT

THE STORY
LUX* Resorts & Hotels is a major luxury hotel operator based in Mauritius which owns or part-owns many of its hotels.

CHALLENGES
LUX* Resorts & Hotels hired MDS to set up a comprehensive digital strategy for marketing, design, and promotion of their launch in China.

OUR SOLUTION
PLATFORM
MDS provided marketing consultation for LUX* Resorts & Hotels, designed and developed their Chinese and English website, managed the WeChat account, and developed their WeChat Mini-Program.

RESULTS
MDS built and improved LUX* Resorts & Hotels’ brand image in China, generating higher public attention and exposure, and increasing sales.