ABOUT

THE STORY
Infiniti is a luxury vehicle division of Japanese automaker, Nissan.

CHALLENGES
We partnered with global agency TBWA to design a mini-site for the launch of Infiniti’s 2014 QX70 in China.
Infiniti collaborated with CCTV’s A Bite of China 2, a documentary that showcases the history of food, eating habits and cooking techniques in China. We had a tight deadline for this project, as the mini-site had to be up before the nationwide airing of the first episode.

OUR SOLUTION
DESIGN
We designed and developed the mini-website and its key visual presentations. The mini-site featured a deep integration with Weibo’s API, as there was a live contest during the airing of the show.
The design of the website's front page presents a photograph of the QX70 with various Chinese food ingredients and spices edited into the environment, mirroring the theme of A Bite of China 2.

RESULTS
Increased media attention of the QX70, which in turn reached potential customers for Infiniti