ABOUT

HAUSER is a cellist from Croatia. He is a member of 2CELLOS, along with Luka Šulić. HAUSER has successfully performed on stage in more than 40 national auditoriums on all continents and has collaborated with many world-renowned cellists.

In 2011, HAUSER and Luca produced a video of Michael Jackson’s “Smooth Criminal.” In just a few days, this music video went viral on YouTube. This made them begin to understand popular music, which made them gradually make history and also prompted them to enter the world as 2CELLOS.
In February 2020, HAUSER released his first solo performance album, “The Sound of Classics.”

CHALLENGES
Unfamiliar with the Chinese digital space, HAUSER invited MDS to establish and operate his social accounts in China and create an official website to help him communicate better with his Chinese fans.

OUR SOLUTION
MDS helped HAUSER manage his WeChat Channel, WeChat official account, Weibo account, Bilibili account, Xiaohongshu account, and Douyin account. We edited HAUSER’s videos, designed his Chinese logo, and shared the videos on social media platforms. Chinese fans interacted with him through these social platforms.
We also helped HAUSER localize his official website and content to help him enter the Chinese market.

RESULTS
HAUSER increased his social media presence in China through more consistent and meaningful interactions with fans. HAUSER successfully established a link with his Chinese audience, resulting in a large amount of traffic in just a couple of days.