ABOUT

THE STORY
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, United States.

CHALLENGES
Four Loko wanted to build their brand image and media as they were about to enter the Chinese market.
Four Loko hired MDS to set up a comprehensive digital strategy for marketing, design, promotion and operation of their launch in China.

OUR SOLUTION
PLATFORM
MDS provided marketing consultation for Four Loko, designed and developed their Chinese website and social media accounts, supervised their e-commerce system, and managed their WeChat and Weibo accounts.

DESIGN
For this poster, MDS selected vibrant green to contrast with the dark night theme background to fit Four Loko’s VI design and accentuate their brand personality. MDS paid particular attention to choosing a Chinese character font that would speak to Four Loko’s unruly and free brand image.

RESULTS
MDS built and improved Four Loko’s brand image in China, generating higher public attention and exposure, and increasing sales.