ABOUT

THE STORY
Conor Thornton is a professional golfer with PGA AAA certificate as well as 18 years of playing experience and 13 years of teaching experience.
Conor has previously held the position of elite coach and director of performance at The Golf School of Excellence Cape Town. He has previous experience working with Tour players on the Sunshine Tour/South African Gold Tour. He has also worked with elite golfers who have obtained Division 1 and Division 2 scholarships to USA Universities. Currently, Conor is the Academy Head Coach at Andrew Smith International Golf Academy.

OUR SOLUTION
PLATFORM
MDS set up and is now assisting in managing official social media accounts for Conor, including Weibo, WeChat, Zhihu, Xiaohongshu, and Douyin. MDS is also helping Conor set up his online course via Xiaoetong, an online course platform.

CHALLENGES
Conor invited MDS to set up and execute his Chinese social media accounts and create an effective marketing strategy that would increase his personal exposure, promote his online and offline golf courses, and obtain more students.

DESIGN
MDS posts on Weibo, WeChat, and Zhihu to introduce Cornor, and his golf course. For other social media accounts (e.g. Douyin & Xiaohongshu), MDS is helping Conor post some of his promotional videos and free tutorials.

RESULTS
Conor increased his social media presence in China and obtained new potential golf students.