ABOUT

THE STORY
Bayer AG is one of the largest pharmaceutical and life sciences companies in the world, most well-known for its product Aspirin.

CHALLENGES
Bayer hired MDS to design and improve graphics for its WeChat Official Account. MDS was also tasked with shooting a launch video for its accelerator, G4A (short for Grant4Apps).

OUR SOLUTION
PLATFORM
MDS planned the layout and designed the graphics for Bayer’s WeChat account, as well as shot and edited the launch video for G4A.

DESIGN
The G4A launch video contained relaxed, conversation-based interviews with individuals, meant to showcase the various perspectives of Bayer staff and their expectations for the new accelerator project.

RESULTS
MDS improved graphics and created a better layout to complement the text content of Bayer’s WeChat Official Account. The G4A launch video successfully introduced and promoted their new app to a Chinese consumer-base as their product entered the digital market.