ABOUT
The “Recycled Records” campaign marks Coca-Cola's switch from green to clear plastic bottles for Sprite, Fresca and Seagram as part of their overall sustainability strategy. \n Various sounds recorded during the bottle recycling process are the starting point for an innovative musical experiment resulting in a digital beat machine to make your own records.
More often than not, green plastic is recycled into single-use items; in switching Sprite, Fresca and Seagram’s, bottles from green to clear plastic The Coca-Cola Company is helping to create a closed loop “bottle-to-bottle” economy in which products can be recycled more than once in the creation of “new” bottles. In simple terms, any Sprite bottle can now become a bottle for Fanta, DASANI, etc. In this way, the benefits of clear plastic are similar to the now ubiquitous musical production technique of sound sampling in which old songs, sounds, and ambient noise are repeatedly flipped into new music.
