ABOUT

Take sugar as much as one sugar cube.
I was one of the Residents of Fabrica- Benetton in 2003-2005. We worked on many creative projects and we were also given the opportunity to work on our personal projects. This piece is one of the many ideas I had for my b-sides project, and my website is showing my work from that period mostly. The idea was born from my own need and observation, as I am from a country who loves tea and uses sugar accompanies it most of the time.

B-SIDES: 'This is a project which questions the nature of everyday objects and how we interact with them. Small additions and subtractions convert simple objects into communicative tools. Transformed, these items also make a subtle statement about consumer culture. 'b-sides' comprises an ongoing series of modified objects (to date there are more than thirty), including vases with clamps, plug-in torches and wine bottles with integrated glasses. While most of these objects are conceptual explorations, some of the modified objects - buttons which speak, surprise matches and 'reduced' t-shirts - are intended for production. More than an exercise in design, 'b-sides' is as a proposal for how we might look differently at the unextraordinary bits and pieces we find around us.' _ text by David Neustein