About me

Meredith Klapowich didn't start her career as a creative.

She started in account leadership, learning how businesses make decisions, how clients think, and why the best ideas don't matter if they can't survive the conditions. Somewhere along the way, she became the person creating those ideas instead.

Today, as Chief Creative Officer and Co-Managing Director at Narrative, Meredith brings both perspectives to every challenge. She believes creativity should be commercially sharp, culturally relevant, and impossible to separate from strategy.

Over more than 20 years, she's helped build award-winning work for global brands, grown Narrative's creative and experiential practice, and led campaigns recognized by Cannes Lions, D&AD, The One Show and the Clios.

She believes the best ideas are rarely the loudest. They're the ones people remember because they made them feel something, or - even better - do something.