ABOUT

Now in its fourth year of evolution, the InfoComm brand needed a refreshed identity that matched the energy and innovation of the AV world it represents. I led the creative direction for the 2024 edition, introducing a more vibrant and flexible visual system while building on the core brand DNA from previous years.

This year’s event embraced a new strapline - “Where the Pro AV Industry Gathers” - which inspired a bold, immersive look and feel across all touchpoints. The updated colour palette brought clarity and energy, designed to stand out across both digital and physical spaces.

From dynamic screen graphics to on-site signage and social content, the brand identity delivered a cohesive, interactive experience - perfectly aligned with the cutting-edge nature of the show.