ABOUT

Bespoke tailors John Ward and Anthony Gouldbourne with over thirty-five years tailoring experience between them who both believed that a well-made outfit should make the wearer confident, stylish and comfortable in themselves, but not cost a months salary. Goldwards brings their ambition of affordable luxury to everyone who always wanted to try made to measure but thought it perhaps out of reach.

Based on the brief, I set about creating an identity that represents a minimal feel across the whole brand identity.
An almost understated approach for the buyer to concentrate on what the business is truly built on, which is the broad experience, quality and professional assistance Goldwards offer that set the company apart from anyone else.

The primary ‘word mark logo’ has an addition to this with a ‘secondary logo’, that is represented by the GW, but still retaining the needle to keep the consistency. This keeps the brand identity flexible and in time the business will hopefully be recognised by the seal of quality and the stamp of the secondary logo