ABOUT

A tight deadline to create the overall brand identity for the Formula E racing team.

The Virgin Racing Formula E team is a British motor racing team under the ownership of Virgin Group to compete in the electric racing series, FIA Formula E Championship.

Working with the V and R to create a symbol that would represent Virgin Racing was one avenue we explored. After a fair amount of development, we ended up working towards a typographic based logo.

Driven by Sam Bird and Jaime Alguersuari, the two machines will feature a specially designed ‘flying lady’ image, mirroring those that feature on Virgin planes and on the Virgin Galactic spaceship. As the lead designer on this project, I designed and art direction the flying ladies. ‘Holly’ is named after the daughter of Virgin founder, Sir Richard Branson, and ‘Bellie’ after Isabella Branson, the mogul’s daughter-in-law.