ABOUT

April Fools' Day is a time for brands to push boundaries regarding their marketing - an opportunity to create campaigns that give off personality.

I took the lead in creating an advertising campaign 'concept' to advertise a interesting product for B&Q. 'Wee&Q it' - A new all-purpose organic compost fertiliser. Provides the optimum structure for the roots to grow strong. Contains 100% human urine.

​Apologies for leading anyone up the garden path.