Melvin Mangada Chairman/​Chief Creative Officer

ABOUT

As early as 6000 BC, Filipinos developed and used their own writing script as their primary communication tool, known as Baybayin. During the 1500’s, colonization replaced the writing system with the roman alphabet. By 20th century, there was almost no trace of the script, only seen as a fad or hobby.

In 2019, Baybayin is once again present, not as a script, but as a new font, fully integrated into the modern alphabet, now called BayBayan.

As the country’s leading institute in fostering arts and culture, the Cultural Center of the Philippines (CCP) created and developed BayBayan to reintroduce an important piece of the country’s identity.

The phonetics of Baybayin were matched with their alphabet counterparts. The graceful strokes of Baybayin were combined with the hard edges of san serif, and finally, colors were used to differentiate the two writing systems, all to create geometric harmony.

MADEIT CREDITS

  • Cultural Center of the PhilippinesClient

Baybayan

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