ABOUT

Keep people coming to Ascot. 75% of people that attend Ascot only go once.We created an integrated campaign to remind people of their brilliant time at Ascot and encourage them to bring their friends. We created two print ads that show people at Ascot enjoying their day and describing their "Winning moment". We wanted to emphasize that while attending Ascot you can't lose whether you have a lucky day with the horse racing or just have a lovely day with your nearest and dearest. We came up with the idea of having a live stream from Ascot to billboards across the UK . We also wanted photographers walking around the grounds offering free photos of groups. To claim the free photo each person would give their address and the photo would be sent , along with an invite to another Ascot event and discounted entry for themselves and a friend. This campaign was created by myself, Ivy Lee, Sevil Demir and Sophie Vien