I didn't set out to work in advertising. In fact, it wasn't even a blip on my radar as I pursued theatre, languages, maths & sciences, and eventually business.
But that journey contributed to the way I see the world, and to the vast experience I bring to the job. It ensures I look at every brief as a wonderful opportunity to make effective, truthful, well-crafted and thought-provoking work. And it allows me to put myself in the shoes of countless consumers, to pull on my experience of living in several different countries, and to attack every brief from a fresh perspective.
Throughout my career I have worked on a variety of brands, from FMCG to luxury, including Mr. Kipling, Harrods, and Kew. I have been a Creative Director across global and local clients, such as Pandora, eBay and Subway. And now as a CD it is my responsibility to inspire, champion and support the younger generations of creative thinkers.