ABOUT

In Oct 2020, Spirit created a one-of-a-kind music and mental health programme, featuring Arlo Parks, Kojey Radical, Che Lingo and Jordan Stephens. The show was part of Spirit's mental health campaign 'I Am Whole', created with Jordan.

As the social editor for the programme, I created the trailer for social channels & press. There wasn't a TV advert for the programme, so this trailer was the only way we could build a buzz and generate conversation around the show. It created a huge amount of excitement on Instagram & Twitter and was shared by the channel, the guests and other famous names.

Alongside the trailer, I created a series of post-TX assets to continue to promote the show. These includes short clips, quote images and digital banners.