ABOUT

When Starbucks At Home Coffee relaunched with new packaging, they turned to social to raise awareness and consideration of their Nespresso-compatible capsules.

We created a series of premium, social first videos, shot on location, showcasing the ease and pleasure of using the capsules. Working with a production team, I developed the content strategy and concepts, produced the shoot and stood in for the client, giving direction and sign off on all shots. I also wrote the copy for each post, which was translated into an additional three other languages.