ABOUT

In 2017, Starbucks launched a new range of hot breakfast items, which they wanted to promote to via Facebook, Instagram and Snapchat.

Working with a food stylist and videographer, we created a series of short, slow motion videos to bring these delicious breakfast items into the newsfeed of fans, when they would be planning or eating their breakfast. We used social listening to decide which items to serve on each weekday, tapping into food trends and discussion throughout the week.

I developed the content strategy and concepts, produced the shoot and directed the shots.