ABOUT

MAC wanted a social-first format to educate their customers around different foundation finishes. We designed an Instant Experience, packed full of tutorial videos, product info and inspiration. Using a simple quiz mechanic, we took users to the content they wanted in one click. We launched the Instant Experience from Instagram Stories and Facebook Newsfeed, optimising towards the best performing placement.

I oversaw the project from start to finish, creating the proposal, developing it with clients and building the bespoke assets (video edits, layouts, static IX designs).