ABOUT

In early 2019, my team launched the Meet Your Matte campaign across social, out of home sites and digital platform, Refinery 29. It was our largest ever campaign, featuring 5 unique social formats alone.

Our clients weren't sold on the existing campaign look & feel, so we were asked to reshape and launch it across taxi supersides, geo-specific DOOH, bespoke social formats and their first ever Old Street Station domination.

I oversaw the creative production of all the design work, continually providing feedback to junior designers and presenting designs to the senior clients. I looked after the Social formats specifically, creating the proposal for a Facebook Instant Experience, link ads, collections ads, a carousel and Instagram Story. This included storyboarding videos, mapping user journeys, designing static graphics and retouching products shots.