About me

Shopper | Retail | Brand Experience Consultant and Sr. Project Manager

I am a Consumer Electronics and FMCG focussed shopper marketing and brand experience consultant with a passion for innovation and a tremendous blend of strategy and execution and boundless energy too. I have 11 years of professional experience in brand marketing, brand design, shopper marketing, retail design, project management, team management, design strategy, customer insight, event marketing, agency/stakeholder management and client partnership. I served multinational clients in consumer electronics, telecommunication, FMCG, cosmetics, hospitality and healthcare sector in various markets that include Turkey, Israel, UK, Germany, France, Italy, Netherlands, Belgium, Russia, Czech Republic, Azerbaijan and Iran. Some brand examples of my client portfolio are Samsung Electronics, Dyson, Whirlpool, Hotpoint, P&G, Communisis, Mondelez, L'oreal, Vodafone, Turkcell, Turk Telekom, Note Cosmetics, Budweiser and Nippon Hotels. I have fantastic omnichannel marketing project management and brand activation experience; as well as POSM and store design and production knowledge. I have a product design award, I was chosen as the best retail idea person of the year by company HQ, and my clients won very big amounts of money awards for their departments by their HQ authorities. I have excellent communication and organisation skills, have the ability to meet deadlines, pay attention to detail and I am very creative. With confidence, experience, a degree in Industrial Product Design and MA in Cultural Studies, I am very keen and excited by smart and innovative companies that can be moulded to deliver strong Brand Experience results.