ABOUT

Developed a comprehensive Brand Development Guide for a fictional museum offering a virtual reality (VR) walkthrough of the past. Synthesized typography, image-making, and systematic thinking to ideate and conceptualize the brand. Demonstrated visual research skills through mood boards, proposed a brand name, and explored various typefaces for the title. Expanded the brand identity with a distinctive logo, a thoughtfully curated colour palette, and the inclusion of graphic marks, secondary typefaces, and relevant images.