ABOUT

The brief was for a campaign to hero the Herbalife sales people and reward their support. We created a 'the Real Heros' who are the Herbalife movers and shakers. The competition ran over a few months and the Herbalife entrants were required to put their 'real' stories of how Herbalife had shaken up their lives and what it did to create a happy space for them in a brief letter. The campaign ran - calls for action posts and print ads within their publications and then follow up ads where the weekly winners stories were showcased. We were responsible for the concept, design, activation and winner shoot and adverts.