ABOUT

I was tasked with creating a modern clean logo identity that could then be rolled out across all the different venues in South Africa seamlessly. I created a new logo and look for them for their marketing material and then I created a pocket-map style 'brand guide' to help them maintain the new look as each venue is run and marketed independently. The whole project was a lot of fun and although there was a tiny budget I feel I managed to answer it well. I especially loved doing the pocket-map style brand guide as I had always thought the UK underground pocket maps so easy to use and a great format for a lot of information all in one place. It is true that sometimes the smallest budgets bring out our best creativity and make us work the neural networks!