ABOUT

The launch of Just 6 limited ingredient dog food was to feature the freshness and quality of the six ingredients in the new range. To position Just 6 as a premium product with nutrition at the heart of its values.

I explored the properties of each ingredient to create a unique design for each, capturing the individual features in an aesthetically pleasing way that echos how it feels to interact with each product.

I curated the produce, photography and lighting styles to portray a sense of luxury and indulgence associated with fine dining. Reassuring the viewer that Just 6 apply the same high standards to the food that we give to our closest companions.

Motion design was a central piece of the campaign. The launch video presents the ingredients in an explorative way, capturing motion interactions led by the ingredients unique properties. While continually driving home the messaging that the product is limited to only six premium ingredients.

The video was shortlisted at the Northern Digital Awards 2019 for the best use of video. Smaller video cuts were made for social channels.