ABOUT

The brief was to bring personality to the brand, and highlight the adventurous flavours. Set the Instagram feed apart from competitors. Increase brand awareness and engagements.

In the past, stock imagery of bowls of soup and vegetables had failed to distinguish Glorious! from its competition. This left the brand lost in the scroll, unable to stand out.

I solved this by creating new, unique content for a completely rebranded social feed. I assigned bold, evocative colours to each range throughout my digital designs, photography, and motion graphics. I created bespoke ingredient photography for individual flavours, and used stop motion and digital animations to bring them to life.

This created a distinctive feed with uniformity that stood out. It allowed for more playful content that engaged the audience, such as quirky pot personalities designed to tie in with awareness campaigns and other calendar events. The brand experienced a 48% increase in Instagram followers and a 21% increase in sales from one major UK supermarket.