Melanie Courtois
Director Marketing and Communications
ABOUT
To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together.
MADEIT CREDITS
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Mcdonald's CanadaClient
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Antoinette BenoitChief Marketing Officer -
Antoinette BenoitChief Marketing Officer -
Berkeley IncSound Company -
Carlos MorenoGlobal Chief Creative Officers -
Circle ProductionsProduction Company -
CossetteAgency -
Ellen PorteousCopywriter -
Eric WoodSenior Designer -
Hope BagozziMarketing Officer -
James HaworthDirector -
Jeff MaynardSr. Digital Project Manager -
Jeff McCroryStrategist -
Jon FrierGroup Creative Director -
Jordan HamerAssociate Creative Directors -
Kali PearsonExternal Communications Manager -
Kathy McGuireSVP, Managing Director -
OMDMedia Placement -
Peter IgnaziGlobal Chief Creative Officers -
Sarah JueVP, Client Lead -
Sarah JueVP, Client Lead -
Spencer DingleAssociate Creative Directors -
Stacey MassonSenior Director, Communications -
Stephanie HardmanChief People Officer -
Stuart CampbellDOP -
Tyler RobitailleArt Director -
Valerie TraitsesAccount Executive -
Valerie TraitsesAccount Executive -
Cannes Lions Winners 2021 -
Melanie CourtoisSenior Marketing Manager