ABOUT

"Remember when you were 20? What lengths you went to just to save a few bucks? French train system Ouigo's new spot will bring back some memories in this spot, which promotes the brand's low fares and serves as an ode to twentys-somethings everywhere.
The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner. They are kings and queens of resourcefulness; everything around them takes on a second meaning in their eyes; an iron becomes a raclette grill, a tennis racket a strainer, a toaster a stove, a black marker turns an old stocking into a new one.
The direction of this film was entrusted to Alice Moitié, a young and gifted director. The music chosen for this film, Hier Encore by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance.
The film’s objective is to make choosing Ouigo a reflex for the younger audience, who make up 40% of customers, by promoting new routes to destinations that appeal particularly to the young in France"

MADEIT CREDITS

  • OUIGO - SNCFClient
  • Alexis ToutainHead of Social Media
  • Alice MoitiéDirector
  • Cassandre GéronSocial Media Strategist
  • Clelia CazalsStylist
  • Cyril HaoualAssistant Art Director
  • Delphine DrutelManaging Director
  • Elodie JonquilleHead of TV Production
  • Gilles FichtebergCo-founder Chief Creative Officer
  • GRABUGE PRODUCTIONSProduction Company
  • Ilana DescourtieuxAccount Manager
  • Jean-Francois SaccoCo-founder Chief Creative Officer
  • Jean-Patrick ChiquiarCo-Founder
  • Julie Matthieu MoreauProducer
  • Julien SaurinArt Director
  • Juliette De Beaupuis DaumasBrand and Communications Manager
  • Justine SautreyProduction Manager
  • Lisa ManginCommunications Project Manager
  • Lucie LibotteProduction Designer
  • Lucile WissocqAccount Director
  • Marco GraziaplenaDirector Of Photography
  • Mohamed ElarcheFirst Assistant Director
  • Najoua Ben JemaaMarketing, e-Commerce & Communications Director
  • Nicolas GadesaudeCopywriter
  • Sacha LacroixManaging Director/Head of Strategic Planning
  • Sophie ReineEditor
  • STANDARD FILMS ParisProduction Company
  • Stéphane RapebachManaging Director
  • Thibaut ThureauSocial Media Strategist
  • ZENITH ParisMedia Placement
  • * eurobest
  • * Mélanie ColléouPR Co-ordinator
  • * Rosapark, FranceAdvertising Agency

Twenty

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