ABOUT

The client, Squaremeal, wanted a new look for the magazine and website typography, younger and more contemporary. I worked with the creative director, and evolved the fonts, resulting in the new logo style. The other part of the brief was to change the concept for the cover imagery, we had always used a celebrity photo for the lifestyle magazine, and a dark background cover for the guide. The new look had to convey glamour and luxury, and subsequent covers featured models, expensive jewellery and props, but styled with food, and a matte cover with glossy highlights on an overhead food shot for the guide.