ABOUT

Dove loves a testimonial, and has done since the '50s. Here’s how we revamped the format for today’s audience. By filming a real, street-cast activation, we enabled women to prove to themselves that Dove bar really does feel different on your skin. The campaign achieved a hat-full of top marks in Unilever’s exacting research process, and from launching in Brazil, went on to be replicated across the USA and India.