ABOUT
Yo and Co is a unique and independent "Dessert Deli" offering a wide range of iconic New Zealand Ice Creams as well as their own Pure frozen Yoghurt, Icecreams for summer and crepes and waffles for winter, produced onsite. The shop is located in Mount Maunganui a popular New Zealand surf town.
The owners needed a new marketing strategy that spoke directly to their market through interactive and emotive branding respecting the seasonal products. I created a branding that allows Yo and Co to be as approachable and interactive with its customers as the products sold.
I created food illustrations using hand drawn typography to represent the home-made product, while trying to stay fun and attractive despite the black and white theme. I created many different communication and marketing supports, such as flyers, menus, inside/outside signages...
Back to Yo And Co branding project
Andre Van Dyk
Global Design Director
South Africa
Creativepool
United Kingdom