ABOUT

THE ASK:

Spread Southern Waters' vision to create a resilient water future for the South East of England. Be The Fox was tasked to create a TV ad, sharing water saving tips through a heartwarming narrative piece, demonstrating how little actions go a long way.

THE ANSWER:

Our 30” spot features a young girl rescuing leftover water from her paddling pool, carefully delivering it to her neighbour’s front door for reuse; doing her bit to help save water. With this simple, gently humorous and heartwarming idea, we highlighted Souther Water’s key message: “It all makes a difference!”, leaving viewers feeling inspired and uplifted.

Be The Fox handled all elements of the project from creative ideation to Clear-cast, meaning a simple one-stop-shop for Southern Water. In less than 2 months we wrote, shot, cut, cleared for broadcast and delivered the final ad, shot in stunning 4K.