ABOUT

How’d you sleep last night?

We’ve all been there - double-screening into the early morning and binge-watching our favourite Netflix series instead of getting those precious eight hours. As a nation, we’re sleep deprived. And with the sh*tshow that is 2020, things have only got worse.

We partnered with Eve Sleep to help the nation switch off by taking over late-night TV, social media and gaming apps with an iconic image from the past - Test Card F - which symbolised the end of television. A time when all programming finished and everyone turned off their screens and hit the hay. It’s almost unimaginable now.

Using a blend of live action and animation, we brought the test card into the modern world with a brand new test card girl (Tallulah Conabeare) to boot, creating a series of films and DOOH designed to transform blue light zombies into dozing dreamers.