ABOUT

Jorge Paez, an award-winning industrial designer, (including Red Dot Best of Best 2024), is building a personal brand that reflects the upcoming launch of their design studio, which focuses on designing product experiences.

With a commitment to high quality and a sense of community, the brand aims to become a leading name in industrial design by incorporating meaningful rituals into everyday life.

Sensory Expression: Engaging All Senses.
We designed a multi-sensory experience that expresses the brand's core through:
• Metaphors and ambiance
• Subtle sensory cues (spatial, auditory, kinesthetic, visual, and more)
• Integrated colors and feelings

Our approach reinforces how the brand is felt and remembered subconsciously.