ABOUT
In 2020, people who lost a loved one found it impossible to say goodbye to them in person. For Day of the Dead 2020, Cerveza Victoria paid tribute to those people who left without saying goodbye with an Icnocuícatl (songs of one's own pain) – a millenary tradition of ancient Mexican cultures with which, through a poem, it was possible to say a final goodbye to the deceased.
MADEIT CREDITS
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AB InBev Grupo Modelo Mexico / Cerveza VictoriaClient
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Adrian PastranaExecutive Producer -
Adrian PastranaExecutive Producer -
Alfredo SalmeronAccount Manager -
Cristobal GonzálezBrand Manager -
Diego FloresExecutive Producer -
Diego FloresExecutive Producer -
Fabio BarachoMarketing Vice President -
Farhad GhaderiCinematographer -
Javier MeloCreative Director for Art -
Kevin MurciaCreative Director for Copy -
Linde Van de VenViolin -
Luis RojasProduction Designer -
Maarten SundermannHead of Production -
Marcelo PlanchartHead of Business -
Michelle QuintanillaPlanning Director -
Miguel HerverComposer -
Nuri BriseñoAccount Manager -
Ogilvy MexicoAdvertising Agency -
Patricio BenavidesPlanner -
Pilar TroconisAccount Manager -
Pilar TroconisAccount Manager -
Pim van den HeuvelComposer -
Rodrigo del OsoCreative Director for Copy -
Rodrigo del OsoCreative Director for Copy -
Rodrigo del OsoCreative Director for Copy -
Rosa Elena ArizmendiProducer -
Rosa Elena ArizmendiProducer -
Salomon LigthelmDirector -
Samantha HerreraBrand Manager -
Serena VanheuverswijnViolin -
Yoon Kim SangAccount Manager -
Yoon Kim SangAccount Manager -
Yune ArangurenMarketing Director -
MediaComMedia Agency -
MediaMonksProduction Agency -
JESSICA APELLANIZChief Creative Officer -
D&AD