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Bonfire Creative Intelligence has this week seen their social video campaign go live for Bosch Home Appliances to promote its Perfect Dry range of dishwashers.

Two videos will play out across social media channels to highlight Bosch’s PerfectDry dishwashing technology that produces cupboard-ready results, and features a discarded tea towel watching as on as kitchen utensils emerge from the PerfectDry dishwasher clean and perfectly dry.

The videos are part of a national, multi-channel advertising campaign that includes TV, digital advertising, social media and in-store POS that will run through to July.

20-second TV advertisements on air with Channel 4, video-on-demand and multicast channels, show a children’s birthday party taking place and plastic dishes being dried to perfection by the PerfectDry dishwasher.
The digital advertising features attention-grabbing colours and GIFs which show how useful PerfectDry can be, especially on plastic dishes and cutlery, supporting the PerfectDry slogan – ‘dries as perfectly as it cleans, even on plastics.’

The campaign kicked off last month with the installation of a giant 3D dishwasher on London’s South Bank complete with a water feature that stopped and started as guests moved through it, replicating the conditions inside a dishwasher. A supporting social media campaign on Facebook, Instagram and Twitter included a competition to win a PerfectDry dishwasher.

In-store POS replicates the advertising creative and will appear in retail outlets across the UK throughout the campaign.

Julia Thomas, Account Director at Bonfire Creative Intelligence, added: “This truly integrated marketing campaign for the Bosch PerfectDry dishwasher employs a range of tactics across numerous channels to demonstrate the unique and useful benefits of the product and drive widespread awareness, engagement of course purchase consideration.”
All animation and digital advertising creative and production, TV script adaption and POS is by Bonfire Creative Intelligence. Media is planned and bought by Mediacom.