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Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert.

#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine.

A competition hub and mood film has been created and we will also shoot and film the winners' makeovers. The campaign includes press and digital advertising featuring a new mood film.

The focus is on raising awareness and consumer engagement with the Palmer's Coconut Oil Formula Hair Care range, using social networking, media partnerships and other touch points to reach core customers.

Palmer’s Coconut Oil Formula Hair Care has been restyled with a new look and an advanced formula of Tahitian Monoï. Formulated with ethically and sustainably sourced Coconut Oil and Tahitian Monoï, the range includes a Conditioning Shampoo, Repairing Conditioner, Leave-In Conditioner and Deep Conditioning Protein Pack. These salon quality formulas hydrate, strengthen, give hair beautiful shine and leaves you with that #HairOnPoint feeling.