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Small adjustments to a pet's behaviour can positively transform life for both them and their humans. The same applies when safeguarding against those times when pets need special care and attention. Insurance brand Direct Line wants to be famous for fixing, which is why they are looking to address the behavioural issues of mischievous pets in their latest campaign.

Insurance isn’t generally front of mind until people really need it, so what better way to remind a pet owner about those all important details than Hodge the Hound from Bedfordshire. Hodge, aged seven, won a competition to win a training boot camp with animal behaviourist Steven Havers.

Hodge and his owners, Richard and Andy Kilduff from Leighton Buzzard, were chosen from more than 250 entries because of Hodge’s dogged stubbornness and reluctance to walk on his lead.

Hodge takes the lead in a filmed training session which forms final part of a 23 week digital campaign created by brand entertainment agency Media Bounty. The hound is released until the end of the year across YouTube and Facebook.