TBWA\Media Arts Lab
London
ABOUT
When a frazzled FKA twigs arrives to her tiny NY apartment after a rough day, she asks Siri for music. As HomePod fills the room with smooth immersive sound, the whole house comes alive and becomes her dance partner, transforming her mental and emotional space.
In 2018, Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music.
MADEIT CREDITS
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AppleClient
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Arnau BoschCreative Director -
Brent AndersonChief Creative Officer -
Hoyte Van HoytemaDirector of Photography -
Jeff BuchananEditor -
Kako MendezAssociate Creative Director / Copywriter -
Kirsten LarsonSr. Producer -
MJZProduction -
Robbin IngvarssonAssociate Creative Director / Art Director -
Ryan HeffingtonChoreographer -
Spike JonzeDirector -
FramestorePost Production Agency -
TBWA\Media Arts LabAdvertising Agency -
Cannes Lions Winners 2018