ABOUT

Media Arts Lab (Apple) | 4.5 Years

During my time at Media Arts Lab, Apple’s dedicated global creative agency, I worked as a Senior Creative Artworker and Production Specialist across a broad range of international campaigns spanning Apple Music, iPhone, Apple Watch, AirPods, Mac, iPad, and Shot on iPhone.

Working closely with Creative Directors, Designers, Producers, Media Owners, and Apple Marketing Teams, I was responsible for the adaptation, production, and implementation of large-scale campaigns across outdoor advertising, transit media, retail environments, experiential activations, and digital out-of-home channels. Campaigns ranged from global product launches and brand campaigns to cultural moments such as the BRIT Awards, Apple Music artist promotions, and major venue takeovers.

A key part of my role involved transforming master campaign assets and global brand toolkits into production-ready artwork for a diverse range of media formats and environments. This required adapting creative across thousands of unique specifications while maintaining Apple’s exceptionally high standards for design, craftsmanship, and brand consistency.

Beyond artwork production, I regularly collaborated directly with clients, production partners, and media vendors. This included participating in site surveys and location reviews across major European cities, assessing large-format placements, experiential opportunities, and complex installation environments to ensure creative executions worked effectively in real-world settings.

Projects included large-scale venue takeovers, transport hubs, underground networks, landmark building wraps, digital screen networks, retail environments, experiential activations, and premium outdoor advertising installations across Europe and internationally.

Responsibilities:

* Production and adaptation of global Apple campaigns across multiple product categories
* Large-format outdoor advertising (OOH) and digital out-of-home (DOOH) artwork
* Apple Music campaigns, artist promotions, and BRIT Awards activations
* Venue takeovers, retail environments, and experiential installations
* Site surveys and vendor collaboration across European markets
* Direct collaboration with Apple stakeholders, production partners, and media owners
* Artwork adaptation from global brand toolkits and campaign masters
* Quality assurance across complex multi-market campaign rollouts
* Image retouching, compositing, visualisation, and production artwork
* Preparation of final files for large-format print and digital deployment

This role demanded an exceptional level of attention to detail, technical expertise, and creative problem-solving. Working on one of the world’s most recognised brands provided extensive experience delivering complex, high-profile campaigns across international markets, ensuring every execution met Apple’s exacting standards regardless of scale, location, or format.