ABOUT

Beaches, the luxury family resorts brand by Sandals
 lacked real definition and understanding in the UK.

It needed something to reveal its own individual 
personality. We went, we asked, we saw, we
 experienced – talking to management, staff and
 guests to gain insight.

The Big Idea "We all love
 Beaches", showing that unlike the sister brand, Beaches is simply for everyone.

The result upon return was 
numerous concepts and observations to present, discuss and develop.