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The Great British Beer Festival, run by CAMRA, is a five day festival held in August. 

There are over 800 different real ales, ciders and foreign beers for the crowd to try.
This fun event really is a beer drinker's paradise, but is not all about the beer though! There are a variety of different foods from around the world and music to enjoy.

For 2013, Media Alive were appointed as the media and creative agency for the event, and devised the creative overall theme (including, for the first time, combining the membership activity into the overall campaign look and feel) and the media execution covered radio, London Underground posters, national press (including promotions), specialist press, targetted activity within London pubs and online display - the results were that the event achieved its highest attendance to date!

A real "soup to nuts" project for Media Alive, showcasing how smart media and clever creative come together within the events and exhbitions arena.

The Big Idea "The Nations Beers Dropping into London"