ABOUT

Take a British institution known for roadside 
assistance, add a competitive product like 
travel insurance and take it to a crowded
 market.



The Big Idea "Because holidays breakdown too."


A perfect solution drawing upon the crucial 
security, reliability and establishment of the brand. Visually the concept was brought to life into the travel
 insurance arena via their very own branded suitcase 
naturally of course in their very own iconic AA yellow. A Big Idea that is unique and ownable - next steps
 taking it to market via: TV, press, outdoor 
and on-line.