ABOUT

Vista Alegre is the fruition of a dream of a man typical of the 19th Century, José Ferreira Pinto Basto. 
Influenced by the success of a glass factory in Marinha Grande, Pinto Basto decided to create a factory of “porcelain, glass and chemical processes”.

We developed a campaign that gave people a reason to choose Vista Alegre products over their competitors. We focused on the huge attention to detail that they put into their products ensuring complete customer satisfaction.

The Big Idea to convey this was “Alive with Colour” showcasing that it is without doubt an institution, in Portugal and in the world, synonymous of excellence and unequalled quality.

This overarching brand message was rolled out onto taxis, posters and specialist homeware magazines.