Medb Riordan producer

ABOUT

"To celebrate the festive season, Boots decided to break the mould of Christmas advertising. Instead of an emotive TV spot, a team from VMLY&R COMMERCE (formerly Geometry), MediaCom and Ogilvy created a multichannel experience for UK audiences, across digital and traditional media, that the whole nation could interact with and enjoy.
Knowing what to buy for your loved ones is a perennial Christmas problem. Fortunately, with over 2,500 stores across the UK, Boots has extensive knowledge about what British consumers love. Our agencies were able to use this data to curate bespoke ranges, answering every gifting problem, no matter how niche.
The ambition was to speak to as many consumer tribes as possible, which is why the team decided to turn every single asset created into its own shoppable Bootique. So whatever tribe you were shopping for, there was a Bootique for you."

MADEIT CREDITS

  • BootsClient
  • AcademyProduction Company
  • Adam ZavalisClient Team
  • Adam ZavalisClient Team
  • Adam ZavalisClient Team
  • Alexandra TendlerAccount Team
  • Amy LoveAccount Team
  • Andre ChemetoffDirector of Photography
  • Andre LaurentinoChief Creative Officer
  • Ben SkelseyAccount Team
  • Bronwyn FieldgateAccount Team
  • Carlene BrownClient Team
  • Chris LoydallUser Experience Designer
  • Chris LoydallUser Experience Designer
  • Claire KirbyProducer
  • Dan FisherExecutive Creative Director
  • Danni DalyAccount Team
  • Emily WaghornAccount Team
  • Emma BanksStrategist
  • Fiona GordonAccount Team
  • Helen NormoyleClient Team
  • Jermaine ParkinProducer
  • Johanna GallantAccount Team
  • Jude WhyteCreative Director
  • Julia ReboucasWriter
  • Julie BentleyClient Team
  • Kate WoodruffAccount Team
  • Lily JamesCreative Team
  • Louise HawthornthwaiteAccount Team
  • Mike FriddleEditor
  • Mike FriddleEditor
  • Morgan Hinds–ShorlandCreative Team
  • Mr PapeMusic Production Company
  • Naomi NichollCreative Team
  • Nicole FrostStrategist
  • Piers BrownAccount Team
  • Richard HartleCreative Director
  • Rosie CrockerProducer
  • Sam CartmellExecutive Creative Director
  • Shirley O’ConnorProducer
  • Sian HughesDesigner
  • Susan KalamchiAccount Team
  • Tom MaddenCreative Team
  • Tommy WigleyAccount Team
  • Victoria BaldacchinoProducer
  • Will HerdDesigner
  • * MediaComMedia Agency
  • * Ogilvy UKAdvertising Agency
  • * Vaughan TownsendCreative Director
  • * Medb Riordanproducer
  • * Jules ChalkleyExecutive Creative Director
  • * James HyamsAccount Team
  • * SOPHIE SWEETLANDAccount Team
  • * Julia Fuscaldi ReboucasWriter
  • * Louise SignardArt Director
  • * Tom MooreAccount Team
  • * Elspeth LynnExecutive Creative Director
  • * Rashmi ParabAccount Team
  • * Cannes Lions Winners 2021
Project featured: on 14th September 2021

Bootiques

Comments

Project tags