ABOUT

Thirteen identity marks. Each one built around a specific idea, a specific client, a specific problem to solve.
Conservation. Sport. Wellness. Hospitality. Furniture. Philosophy. Type design. Clients across India, Europe, the Americas and the Middle East.
Every mark here carries a concept — and the concept is doing the structural work of the mark, not the ornament. A good logo is the smallest possible unit of a brand's argument.
These are thirteen of mine, and the meanings behind them.