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TAB, Australia’s leading gambling entertainment group, has rolled out its latest campaign supporting their ‘Long May We Play’ brand platform this week, asking Australia’s sports fans to 'help play find a way'.

TAB is doing its bit to bring sport back to the people by encouraging fans to download an Australian government contact tracing app, COVIDSafe, to help fast-track the return of sport - to the fields, tracks and pubs.

With the government flagging a direct correlation between the number of Australians with the app and the further easing of restrictions, TAB wants to remind sports fans that downloading the app is the quickest way to get back to the stuff they miss the most. The campaign kicked off a week ago in national press with a QR enabled footy pie that when scanned, led directly to the COVIDSafe landing page. The follow up TVC ‘Requiem for a pie’ laments that whilst the footy might be back, Aussies rightful place in the stands is yet to be restored.