M&C Saatchi London

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We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, the agency aims to promote a balanced visual diet to prevent our audience binging on overly-processed, body- and mind-negative content.
The initiative is being led by Mimi Gray, Head of Visual Content at M&C Saatchi, in collaboration with world-renowned British Photographer Rankin, who believes that selfie culture is both monotonous and dangerous.

Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 7 February 2019 2019-02-07T21:01:02+0000

MADEIT CREDITS

  • VisualDietClient
Contributor:

M&C Saatchi has been a Contributor since 13th December 2016.

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